BRAND RELEVANCE

BRAND RELEVANCE: BUILDING A PERSONAL BRAND FOR GLOBAL RELEVANCE.

Brands were initially used by cattle owners. It was that which identified one owner’s cattle from another’s.

A brand is recognition, differentiation, distinction etc.

A brand adds value to a product higher than the collective value of the components that make up the product.

WHAT A BRAND IS NOT

It’s not what you say about yourself, it’s what people say about you.

It’s not what you say, it’s what you do.

It’s not what you do once in a while; it’s what you do consistently.

It’s not what you do, it’s what you create.

It’s not the logo or colour, it’s the service.

It’s not what you associate yourself with but what people associate you with. It is their perception of you.

You are already a brand. People make associations when they think of you. What comes to people’s mind when they think of you? There is no ‘brand-less’ person. (even a ‘no-brand’ product is still a brand!)

If you don’t brand yourself, people will brand you. Take charge and define yourself.

WHAT A BRAND IS

A promise fulfilled

A perception guaranteed

An experience delivered

An association ensured

Beyond information and knowledge, let your brand give an experience e.g. Coca-Cola...Open Happiness.

WHERE DO I START IN CREATING A BRAND?

Find out three to five words that define you e.g. excellent, hilarious, efficient, caring, consistent etc

Ask from friends what words they would use to describe you. A brand undefined is hardly sustained.

Let your core values show up in everything you do. i.e. let everything you do be saying one thing. The strength of a brand is in its consistency. Let it meet a need. If a brand does not meet a need, it’s not needed. The need could either be real or perceived.

What needs do you address? What problems do you solve? What questions do you answer?

Be diligent, be consistent, be relevant, be innovative, be you!

Presented by Dr Temi Odejide at the 7th Anniversary Meeting of Creative Concepts Int’l tagged “Strategic Repositioning for Relevance”. 30th October 2011.

Ps.
That's a fragment of what he said; much of what I jotted down.
In line with what he said, please kindly define me with three to five words.
Thanks already!
Cheers!
- 'Bayor

SEVERAL ANGLES

And Moses said to Joshua, “choose us some men and go out, fight with Amalek. Tomorrow I will stand with the rod of God in my hand.”

Exodus 17:9

Queen Esther is a character in the Bible that epitomizes the workings of God’s favor on an individual. She rose from being an unknown orphan to being the First Lady over 127 provinces from India to Ethiopia. She was lovely and beautiful (Esther 2:7) and the story of her rise to the throne is strewn with deeds that instruct us about some other qualities She exuded apart from her beauty. One of such qualities was her submission to authority and teachable nature. She pleased Hegai, the custodian of the women and found favor with him. He thus made beauty preparations readily available for her regardless of the fact that she was already beautiful. She not only subscribed to the beauty preparations which lasted for a year but would not take from the ornaments made readily available for the young women save what Hegai advised. This endeared her to many. Similarly, after she became a queen and wanted to go into the courts of the king, she didn’t go in wearing sack clothes of fasting but in her royal robes. The thing to note here is that as kingdom citizens, our approach to issues in our lives should be from more than one aspect. Some believers seem to think that once they have prayed, everything will just automatically fall in place. They are like the woman on fire for God who binds every demon intending to destroy her marriage and yet unlike Esther; she fails to put on the royal robes of virtue and beauty preparations to keep her man always attracted to her. Or the brother, who believes God for a contract and with much fasting and praying, goes to the office without a standard or well spelt out proposal that can capture the attention of any investor.

Moses spoke to Joshua in the text above to choose men to go fight while he stands with the rod of God in his hand. The modern day believer is meant to be adept in not only the spiritual matters but also in the physical too. King David’s “CV” included being a well spoken fighter and handsome musician. Every quality he had, filled the recommended profile for the vacancy. Use everything you have. Service all the aspects that make up the person you are. You never know what other thing will be required to get you doing what God intended for you to do with the gift he put in you. You don’t service your weapons on the battle field; you get them ready before take off even if you think you won’t need them. Strike a balance, approach issue from more aspects than one.

- ‘Bayor

(Inspirations: Pastor Paul Adefarasin, Bishop T.D Jakes…etc)

THANK YOU

A musician playing skilfully without an audience listening is merely rehearsing.

A public speaker speaking in public to no one in particular would be a rather queer sight.

Famous people have fans, wealthy people are envied, tyrants are feared, and the successful are admired.

But there's a whole new definition of greatness, such that sees grace on the unlikely, glory on the unsung, virtue on the voiceless and fame on the faceless.

They are those that celebrate stars before they begin to shine and applaud the diligent before they know they could perform.

Howbeit, sometimes, it's not the one they cheer on that deserves the spotlight because only the truly great sees and indeed inspires greatness in others.

I prayed and asked God, "Why are the words to really appreciate uncommon people so common and few?

Couldn't there be more words than mere 'Thank You' to appreciate those that are such blessings to me?"

He answered, "Few Words + Much Heart = True Gratitude"

This is to say 'Thank You' for being You.

If I decide to mention everyone that has been a blessing in diverse ways, then this write up might end up being an epistle.

I will nonetheless want to appreciate several people as the names come to mind for all you are, all you do and especially all you did as regards the huge success of the book and album launch held today, 21st September 2011 which also happens to be my birthday. Please note that this list isn’t really exhaustive and might be updated over and again.

Pastor GoodHeart (Thanks for also being a friend to me) & Pastor Bimbo Ekwueme, Pastor Uche Aigbe (Thanks for your prayers), Pastor Dr. Temi Odejide (Thanks for also being a Dad to me), Pastor Akin Olumodeji (Thanks for always being real & down to earth), Pastor Edbert Abebe (your prayer sessions are much enjoyed), Pastor Dr. Chinedu Nwosu (Want to sing like you when I grow up), Prof. T. Ade Martins (You are a noble Dad...and that’s an understatement. Thanks for being both a biological and spiritual father) & Mama, Sir Lucky Omoluwa (you’re a father indeed) & Mrs N. Omoluwa, Barrister Dipo Onifade (thanks for your understanding and simplicity); Nathaniel Bassey (God hears your prayers over me sir), Tehillah Company (you make it easy to connect to heaven in praise and worship), Temitope Olorunmoteni (thanks for being a source of inspiration), Leftob Music Crew, Exalted Horn Crew, Mr & Mrs Tunji Fatogun, Mr & Mrs Samuel Martins, Mr & Mrs Michael Fanwo, Mr & Mrs Tayo Oyebamiji, Deborah Martins, Karis CITH, “Zone 6 Parish” (Erykah, Eunice, Somto, Nanya, Ziva), Julie B, Vivian A, Fola A, Abraham Waya (thanks for the background vocal on the Third Day album track: Songs for YOU), Pastor Fela Durotoye (Thanks for believing in Nigeria and Nigerians), Emmy Pro, Pastor Sam Oye (Thanks for the prayers), Aunty Bisi, Aunty Sola Allyson – Obaniyi (thanks for being you), Mum Jummy, Aunty Jummy, Staff of Pinnacle Investments, Staff of The Centagon International School Abuja, Stevey and staff of Cre8ive Consults, Victor Fash, Mr Hunt, Min. Richard all that received a text to join in prayers, numerous precious friends and media houses. God will thank you for me.

- 'Bayor Martins

www.itunes.com/bayormartins |http://bayormartins.blogspot.com/ | www.facebook.com/bayormartins | www.bayormartins.com

FIT THE PROFILE - 2

So he sent and brought him in…And the LORD said, “Arise, anoint him; for this is the one!”…And so it was…that David would take a harp and play it with his hand. Then Saul would become refreshed and well, and the distressing spirit would depart from him.

1st Sam. 16: 12-23

David understood spiritual authority. He didn’t try to usurp the king’s throne even though he knew he was anointed for it. He exhibited this and more attributes during his service under King Saul.

Goal: where you are doesn’t define where you are going. When people comment on who they think you are, they are merely describing what they see. Don’t make it your definition. Peter began to sink when he started seeing more of his environment than his destination. Work yourself out of your present position on the job. If you only do what you are paid to do, you’ll keep getting that amount. Work from the future.

People person: learn to work with people publicly that you won’t socialize with personally. God sometimes blesses us via people we don’t even like. Increasing capacity in this facet is seeing situations not just in black and white but in shades of grey.

Way forward: God won’t send you to a job as a problem solver if you would add to the problem yourself. Nobody promotes someone who causes confusion and chaos amongst colleagues.

Team Hermit: work with everybody whilst becoming involved with nobody. If the enemy can limit you to a clique, he can limit your usefulness. Your creativity may be bigger than the clique you are in. Come out of the box if you want God to enlarge you.

Royal Chant: there should be the shout of a king on your inside at always, a place in your heart for God especially when it seems all hell breaks loose. Like David, get artistic when “Saul” gets sarcastic. When you keep your song near you, the devil gets miffed.

Perception: down the line, David knew he had to thread with caution as he saw that he was becoming envied by his boss. He applied wisdom in his behavior and didn’t lose sight of the one that put him there. (1st Sam. 18:14)

God gave us a principle in creation by resting on the seventh day after six days of prior work. The rest is well deserved only when you can look back at what was done and call it “very good”. Give your best. Fit the profile.

- ‘Bayor

(Inspirations: Bishop T.D Jakes, Samuel Martins, Fatogun Martina...etc)

EXCHANGE FOR A CHANGE

Then she lulled him to sleep on her knees, and called for a man and had him shave off the seven locks of his head. Then she began to torment him, and his strength left him.

Judges 16:19

At the onset of GSM in Nigeria, the in-thing was to have a mobile phone and Femi wasn’t left out as his mom did everything she could to get him a phone. When he got his first phone, he was quite excited that he could now give out a number to his friends who might ask for his contact. It wasn’t long before he started desiring another model so he traded with his aunty and then exchanged the one he got from her with that of a friend which seemed even better. Then, the phone fell from his pocket in a taxi and a “smart” passenger repossessed it. He now had to settle for his dad’s very old phone which his brother had also used. When this phone started to malfunction, his mum bought a new phone and gave him her old one. He used this one for some time and decided to sell it. When the money was not enough to get another one, he got another from his mom who obviously wasn’t tired of giving him phones. His mom could not bear the look of frustration on his face when that one also was stolen and gave him another which he gave out eventually. His brother gave him yet another and when this one was “sown”, he decided enough was enough and bought one for himself which he’s been using ever since.

King Solomon sacrificed a thousand Whole-Burnt-Offerings on the altar at Gibeon and God asked him what he wanted. His request for wisdom was granted with perks. He brought something to the table and there was an exchange. In the case of Samson, he grew up endowed with abilities. He apparently trivialized the grace and gifting and lost his eyes because of it. One might wonder why he told Delilah his secret seeing that she called for the Philistines every time he told her something else was the source of his might. Perhaps if he had brought something to the table, he would have placed a greater value on the gift he had.

When we pay our tithes and give our offerings, we are making an exchange. We have a right to demand the benefits that accrue from this act when we see a delay in delivery in much the same way as we would call a delivery shop to inquire about a delay in the arrival of goods we paid for. Because we brought something to the table, we have a right to a request. Heaven responds to the highest bidder. (Ever wondered why after creation on the second day, it wasn’t written that “and God saw that it was good” like it was for the day before and after? perhaps He left that for us to decide). If all the students in a class are praying to God to be the head and not the tail, God will answer because they are His own but since He respects no man, He will ‘respect’ the man who gives his best like he did to Abel. All others will fall in place in proportion to their effort (Gen. 4:4).

Need a change? Make an exchange.

- ‘Bayor

(Inspirations: Baron Ogugua, Pastor Paul Adefarasin…etc)

LET IT FLOW

Now it came to pass, when the vessels were full, that she said to her son, “Bring me another vessel.” And he said to her, “There is not another vessel.” So the oil ceased.

2nd Kings 4:6

A prophet, believed by historians to be Obadiah, hid several prophets and fed them with his own money. It now got to a point in time that he ran low on funds so he went out to borrow money to keep feeding the prophets. When he died, the creditors came for his two sons to have them become slaves because apparently, they were his collateral. What Elisha asked her to do and the outcome of her obedience in belief of his instruction, guaranteed her prosperity (2nd Chronicles. 20:20)

When the prophet asked her earlier of what she had, the reply she gave suggested her disdain of the little that was left. Never despise what you have because God can multiply it. When you seem to be in want, first of all, take a look at your hand: what are you most skillful at doing? Take a look in your heart: what are you most passionate about? Take a look in your head: what are the predominant thought and ideas? Then take a look in your house: what material do you already posses that can serve as a variable for God to multiply? There will always be something left with the intrinsic potential to take you to the next level. When what you have is not sufficient to be called your harvest, then it’s a seed. It’s meant for sowing and not for eating.

The prophet asked her to borrow vessels from all her neighbors. She could only go as far as she had neighbors – your network is you net worth. Shutting the door behind her meant that for every trade, there is a secret which should not be put down. When she started to pour, the flow of the oil continued for as long as it took to fill the capacity she had made available. The capacity set a limit on the extent of breakthrough she could experience. The problem was not with the oil flow but with its destination. Sometimes it appears as though God isn’t answering our prayers for increase while all along, He’s been asking calmly, “where do I put it?” The time interval between the request and answers to our prayers is when capacity should be built. If you want God to put food on your table, leave the table uncluttered. Spiritually, we can increase capacity by fasting, study and meditation in the Word. Exposure and education can increase our capacity mentally. When it comes to financial capacity, we cause an increase when we give or increase the number of causes we finance. Nature abhors a vacuum. Wherever room is made, infilling occurs. Let it flow!

- ‘Bayor – 2009/2011

(Inspirations: Rev. Olumide Emmanuel, Pastor Sam Oye, Pastor Paul Adefarasin...etc)

Missed Call

“Hello mummy”, I said as I answered the phone. “Bayor, it’s me, Daniel”, came the response from a voice I could barely hear or recognize. If he didn’t mention his name, I would have thought it was either a wrong number or a network glitch. In the few seconds that passed before he continued, I tried so hard to reconcile the voice I just heard to the picture of my childhood friend I had in my mind. Though we had not spoken for quite some time, I still knew something was wrong. All these years, whenever I spoke with his mum, I’ll ask about him and his siblings partly because as their dad passed on a few years ago, he was the man of the house. “I’m on the sick bed but there’s something I’ll like to discuss with you” he added. This came quite as a surprise but I agreed and told him I would see him as soon as I could. I was on a journey up north to Kano that day and although I knew I would make a stopover at Kaduna, I knew I would have to really squeeze out the time to see him especially since I knew I was on assignment and didn’t really call the shots as regards my movement.

Being that I left Abuja pretty early, I arrived at Kaduna in time to catch my breath as I awaited the arrival of the guys in the other car who decided to take off some time later than we did. I felt the need to rest for a short while before they arrived and my kip was interrupted when my younger sister came in to announce that the other team had arrived. It then meant that I had subtly made up my mind to see him on returning from Kano so that I won’t be in any kind of rush. The drive down to Kano and the programme logistics were rather demanding that I didn’t remember to call to ask about his well being till much later. When I eventually called, the number never went through. This was the case till I returned back to Abuja and got a call moments later from my elder sister that Daniel didn’t make it. When she gave details of the time he passed, it coincided with the time I was on the road to Kano. I was lost for words at the sudden realisation that the call he made to me was more important than I had given priority to. All of a sudden, I started to see blocks of time that I would have maximized to get across to him. I couldn’t help thinking to myself what it was that he wanted to discuss. Why me? What would I have said? Would it have made any difference?...

I really wish I know what to write to make this post worth the reading but if it makes any sense, the definition I heard from someone of the word “Poor” comes to mind. He said P.O.O.R is an acronym for “Passing Over Opportunities Repeatedly”.

Need I say more?

- ‘Bayor

NOBLE DAD

A man of noble character, who can find?

His entire personality reflects his state of mind.

Amongst people of like manner, he may look a bit small,

But when it comes to substance, he’s standing high and tall.



He may not be known by many,

But he surely stands before kings and royalty.

All my life, I’ve watched him closely,

And I've come to discover just recently,

That great men are not just born, they’re raised,

That’s why faithful parents and guardians are to be praised.



Truly a man diligent in his work,

Won’t need to work round the clock,

Before his heart desires are met,

Saving him a lot of sweat.



Rejoice, rejoice o ye noble man,

For your life is in God's plan.

His words are true about you,

Every morning they are new.



You will flourish like a palm tree,

And leap like calves set free.

You will bear fruit in your old age,

Setting the standard as though a teenage.



Ignore what circumstances have to say,

Just rejoice and be glad ‘cause its your birthday.

To you Dad, with lots of love,

Thanks for being a blessing sent from above.

Prof. T. Ade Martins, 17th June, 2011

Press On

The tyre of the car functions better with just the right amount of air pressure.

The sail of the ship needs strong winds.

Why need the Sword of the Spirit if the enemy will fight fair?

Why need the Shield of Faith if there are no flaming arrows in the air?

Paul’s epistles might have been boring without the chains,

Mandela might not have been such an icon in history without the prison.

Needless to say, what would we know about Him without the Cross?

The size of our battles, most often than not, announce the weight of our glory.

So, for those things that seem uncalled for, greater blessings are calling.

Whether the devil likes it or 'yes', you are more than a winner.

Hold On.

Hang On.

Keep the switch of faith turned on.

Cheers!

‘Bayor

DEAR MISS ROUND THINGY

Dear Miss Round Thingy,

In response to your letter, please know I feel your angst. You see, anyone in your position would feel the way you feel. But you don't have to worry. it’s merely a feature in the "game of life". Permit me to explain:

Everyone will try to control you and make you feel insignificant but don’t forget that you are not there because of them, they are there because of you.

On this pitch, you'll find keepers and players. The keepers aren’t really your friends. They may appear to be diving to your rescue but they are actually keeping you from your goal. Don't be surprised to find your family members or loved ones playing this role. The players on the other hand, will strive to get you to your goal by any means possible. They are there to make you uncomfortable with stagnation and complacency. Even when you try to roll away from them or your goal, they’ll come after you to point you in the right direction. They won’t go easy on you to do this. You'll find that unpleasant situations and circumstances play this role all too often.

I believe in your ability to make it through the game because I had a hand in getting the right amount of air into you. I ensured you had just the right gauge to handle everything that would come your way before you were selected. So, when it feels like players can’t wait to kick you around and linesmen can’t wait to tell them you’ve been kicked out, take solace in knowing that at least one person is concerned about when you’ll be done being kicked about so He can carry you. That’s why I keep looking at my timepiece to see when that moment will come. However, since you are still on the pitch, trust me; you are up to the task!

just keep moving! You have many more seasons and pitches to feature in. The first half of this year may have informed the worry you feel but I am certain that you’ll have an UNBEATABLE EDGE in this second half because I’ll make sure you score LAST MINUTE GOALS. 

Yours alertly,

Coach G. Referee

'Bayor | 06.06.2011 | 13.04.2017 | 13.07.2020 

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